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Disney have perfected the art of branding, first by establishing a brand and then consistently and skilfully deconstructing it. 2020’s direct to Disney+ release Godmothered demonstrates the House of Mouse’s understanding of their back catalogue, as an idealistic heroine seeks to achieve her destiny, and in doing so encounters ideas and beliefs different to her expectations thanks to the modern world, and yet still sprinkles enchantment wherever she goes. Our heroine is Eleanor (Jillian Bell), a trainee fairy godmother who seeks to grant wishes, and in doing encounters Mackenzie (Isla Fisher), a single mother who gave up on fairy tale endings long ago. Godmothered is essentially Enchanted with a fairy godmother instead of a princess and, like the earlier film, is filled with knowing humour, sparkling intelligence and buckets of charm. Director Sharon Maguire beautifully blends modernity with magic, offering new and relatable versions of true love and living happily, as well as the importance and practice of telling stories.


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